Under which of the following conditions is the frequency the most important factor in media selection? A) when introducing flanker brands B) when launching infrequently purchased brands C) when going into undefined target markets D) when there is high consumer resistance to the product E) when there is modest competition to the brand in the market

Answers

Answer 1

Answer:

Option d: When there is high consumer resistance to the product

Explanation:

Media Planning

This mainly deals on consumer behaviour, creating of plans that reflect the purchase process, positively influence consumer in the marketplace and study media choices etc.

The various factors that Have Changed the Role of Media includes:

1. IMC - more than just mass advertising now

2. Cost factors

3. Technology etc.

The various reasons as why certain media are selected is based on Organizational Objectives,Target markets, costs, Message Theme,Constraints, Product/Service considerations etc.


Related Questions

Your monthly salary is $5250. Each month, social security is taken out of your paycheck at a rate of 6.2%. How much is taken out of your paycheck each month for social security? ​

Answers

Answer:

$325,50

Explanation:

if monthly salary is $5250 and a rate of 6.2% is taken out for social security we will there for say:

social security =monthly salary × rate ÷ 100

=$5250 × 6,2÷100

=$325.50

The Cook Corporation has two divisions--East and West. The divisions have the following revenues and expenses: East West Sales $ 602,000 $ 505,000 Variable costs 230,000 299,000 Traceable fixed costs 150,500 191,000 Allocated common corporate costs 127,600 155,000 Net operating income (loss) $ 93,900 $ (140,000) The management of Cook is considering the elimination of the West Division. If the West Division were eliminated, its traceable fixed costs could be avoided. Total common corporate costs would be unaffected by this decision. Given these data, the elimination of the West Division would result in an overall company net operating income (loss) of:

Answers

Answer:

Net operating loss = $61,100

Explanation:

Particulars                       East division (a)   West division (b)        Total

Sales                                     $602,000                $0                      $602,000  

Less Costs

Variable costs                     -$230,000                $0                     -$230,000

Traceable fixed costs         -$150,500                 $0                     -$150,500  

Allocated corporate costs  -$127,600           -$155,000               -$282,600  

Net income (loss)                 $93,900           -$155,000               -$61,100

Cobb Company produces 8,000 parts each year, which are used in the production of one of its products. The unit product cost of a part is $36, computed as follows: Variable production costs $16 Fixed production costs 20 The parts can be purchased from an outside supplier for only $24 each. If the part is outsourced, fixed production costs would be reduced by one-fourth. If the parts are purchased from the outside supplier, the annual impact on the company's operating income will be:

Answers

Answer:

Explanation:

Total unit product cost = $36

If purchased from outside, then fixed costs will be only $15 because 25% of 20 will be reduced.

So, if purchased from outside,

Total unit cost = 24 + 15

Total unit cost = $39

So, it is more when purchased from outside. Total operating income will decrease by = 8,000 * (39 - 36) = $24,000

If Andrew takes $10 from his wallet and deposits it into his checking account, what happens to M1 and M2?
(1 point)
A.
Both M1 and M2 increase.
B.
M1 decreases and M2 increases.
C.
Both M1 and M2 are unaffected.
D.
M1 is unaffected and M2 decreases

Answers

Answer:

B. M1 decreases and M2 increases

The following present value factors are provided for use in this problem: Norman Co. wants to purchase a machine for $40,000 but needs to earn an 8% return. The expected year-end net cash flows are $12,000 in each of the first three years and $16,000 in the fourth year. What is the machine's net present value (rounded to the nearest whole

Answers

Answer:

$2,685

Explanation:

Calculation to determine the machine's net present value

NET PRESENT VALUE

Year Cash flow*Discount factor at 8% =Discounted Cash flows

0 $ -40,000*1= $-40,000

1 $ 12,000*0.9259= $11,111

2 $12,000*0.8573=$10,289

3 $ 12,000* 0.7938=$9,526

4 $16,000*0.7350=$11,760

NET PRESENT VALUE $2,685

($-40,000+$11,111+$10,289+$9,526+$11,760)

Therefore the machine's net present value is $2,685

An engineer is trying to decide which process to use to reduce sludge volume prior to disposal. Belt filter presses (BFP) will cost $203,000 to buy and $85,000 per year to operate. Belts will be replaced one time per year at a cost of $5500. Centrifuges (Cent) will cost $396,000 to buy and $119,000 per year to operate, but because the centrifuge will produce a thicker "cake", the sludge hauling cost to the monofill will be $37,000 per year less than for the belt presses. The useful lives are 5 and 10 years for alternatives BFP and Cent, respectively, and the salvage values are assumed to be 10% of the first cost of each process whenever they are closed down or replaced. Use PW evaluation to select the more economical process at an interest rate of 6% per year over (a) the LCM of lives, and (b) a study period of 8 years. Are the decisions the same?

Answers

i don’t know ms or mr ma’am or man

Economists Kenneth Chay and Michael Greenstone found that in the two years following the passage of the Clean Air Act of 1970, the sharp reduction in air pollution also led to a decline in infant deaths. Although this and other studies provide compelling evidence of the link between pollution and infant health, it is not clear that reductions from the much lower levels of ambient pollution today would have the same effect. Which of the following reasons could explain this?
A) The cost of pollution abatement today is much higher than it was in the 1970s. Thus, it would be far more costly to achieve the same level of benefit today as the benefit achieved in 1970.
B) When levels of pollution are high, the marginal benefit of reducing pollution also is high. It follows therefore that the benefit of reducing air pollution in 1970 would be much higher than the benefit from a proportional reduction in air pollution today when the level of pollution is much lower.
C) Today, the level of pollution is much higher. Therefore, it will take a much larger reduction in air pollution to reap benefits similar to those in 1970.
D) When levels of pollution are high, the marginal benefit of reducing pollution is low. Therefore, it was necessary to significantly reduce air pollution in 1970 before benefits could be realized. Today, when the level of pollution is much lower, such drastic measures are unnecessary.

Answers

Answer: B) When levels of pollution are high, the marginal benefit of reducing pollution also is high. It follows therefore that the benefit of reducing air pollution in 1970 would be much higher than the benefit from a proportional reduction in air pollution today when the level of pollution is much lower.

Explanation:

Marginal benefits follow a returns to scale model which means that overtime, the benefits received per additional unit of output is less than the benefit before it.

In the context of pollution, there was much more pollution in 1970 so reducing pollution gave a high marginal benefit. As the air became cleaner however and pollution dropped, the benefit began decreasing because there was less pollution to clean and benefit from.

Consider a market with two​ firms, Hewlett-Packard​ (HP) and​ Dell, that sell printers. Both companies must choose whether to charge a high price ​($​) or a low price ​($​) for their printers. These price strategies with corresponding profits are depicted in the payoff matrixLOADING... to the right.​ HP's profits are in red and​ Dell's are in blue. Suppose HP and Dell are initially at the​ game's Nash equilibrium. ​Then, HP and Dell advertise that they will match any lower price of their competitors. For​ example, if HP charges ​$​, then Dell will match that price and also charge ​$. What effect will matching prices have on profits​ (relative to the Nash equilibrium without price​ matching)? Assuming HP and Dell can coordinate to maximize​ profits, HP's profit will change by ​$ nothing and​ Dell's profit will change by nothing. ​(Enter either positive or negative numeric responses using​ integers.)

Answers

Answer: Hello your question is poorly written attached below is the complete question

answer : Change in profits

               =  $55 ,  $55

Explanation:

From the Question( Nash equilibrium ) we can see that there four combination of charges

HP, Dell ($450, $450 ) : profit ( $100, $100 )

HP ,Dell ($450, $250 ) :

HP, Dell ( $250, $450 )

HP, Dell ( $250, $250 ) profit ( $45, $45 )

when lower price is adopted profit made = ( $45 , $45 )

when Higher price is adopted profit made = ( $100, $100 )

Hence The effect of matching prices on profits​ (relative to the Nash equilibrium without price​ matching)

Assuming HP and Dell coordinates

HP's profit will changes by = $100 - $45 = $55

Dell's profit will change by  = $100 - $45 = $55

Mary is interested in becoming a franchisee in Cactus Katie's Grill, a very successful fast food chain specializing in food dishes from the American southwest. Which of the following problems is Mary most likely to encounter if she agrees to become a franchisee?
a) high initial costs and fees
b) lack of financing
c) lack of managerial assistance
d) poor name recognition and visibility

Answers

Answer:

a) high initial costs and fees

Explanation:

A franchise is formed when a business obtains the licence to use another business's brand to operate.

The franchisor (brand owner) usually gives managerial assistance, training, and other needed support.

The franchisee is the entity using the franchisor's brand name. There is usually an initial royalty payment and other fees paid the use the franchisor's brand.

A multinational corporation taps oil reserves in a developing country's rainforest. Which of the following is a potential positive externality resulting from this? (1 point)

a
Better knowledge of rainforest plants

b
Decreased use of local fuel sources

c
Improved roadways for moving equipment

d
Increased profits for the drilling company

Answers

Answer:

option a because it increase the better knowledge of rain forest plant

Answer:

Improved roadways for moving equipment

Explanation: I GOT IT RIGHT IN THE TEST

Sweet Company has the following securities in its investment portfolio on December 31, 2020 (all securities were purchased in 2020): (1) 2,800 shares of Anderson Co. common stock which cost $56,000, (2) 10,500 shares of Munter Ltd. common stock which cost $588,000, and (3) 6,000 shares of King Company preferred stock which cost $252,000. The Fair Value Adjustment account shows a credit of $10,600 at the end of 2020.

In 2021, Parnevik completed the following securities transactions.

1. On January 15, sold 3,240 shares of Andersonâs common stock at $23 per share less fees of $2,120.
2. On April 17, purchased 1,200 shares of Castleâs common stock at $33 per share plus fees of $1,840.

On December 31, 2021, the market prices per share of these securities were Munter $64, King $40, and Castle $23. In addition, the accounting supervisor of Parnevik told you that, even though all these securities have readily determinable fair values, Parnevik will not actively trade these securities because the top management intends to hold them for more than one year.

Required:
a. Prepare the entry for the security sale on January 15, 2021.
b. Prepare the journal entry to record the security purchase on April 17, 2021.
c. Compute the unrealized gains or losses.

Answers

Answer: See attachment

Explanation:

a. Prepare the entry for the security sale on January 15, 2021.

Jan 15, 2021:

Debit Cash $72400

Credit Gain on equipment sale $16400

Credit Equity Investment $56000

b. Prepare the journal entry to record the security purchase on April 17, 2021.

April 17, 2021:

Debit Equity Investment $41440

Credit Cash $41440

c. Compute the unrealized gains or losses.

The unrealized gain is $68760

Check the attachment for further details.

Encouraging a customer to buy a product related to the one they were already planning to buy is known as

cross-selling
networking
referring
upselling

Answers

Answer:

Encouraging a customer to buy a product related to the one they were already planning to buy is known as cross-selling

Consider the following list of transactions: Repay borrowing from the bank, $2,000. Pay employees' salaries of $1,500. Purchase equipment for cash, $10,000. Provide services to customers for cash, $4,500. Issue shares of common stock for cash, $5,000. Pay utilities, $1,000. Provide services to customers on account, $2,500. Sell old delivery truck for cash, $4,000. What amount would the company report for operating cash flows in the statement of cash flows

Answers

Answer:

$2,000

Explanation:

Calculation to determine What amount would the company report for operating cash flows in the statement of cash flows

Using this formula

Operating cash flows=Services to customers for cash-Employees' salaries -Utilities

Let plug in the formula

Operating cash flows= $4,500 − $1,500 − $1,000 Operating cash flows=$2,000

Therefore The Amount that the company would report for operating cash flows in the statement of cash flows is $2,000

As the information security officer at your organization, you are concerned that a vendor with access to your purchasing application might become compromised and act as a vector through which your systems may be attacked. You want to establish a vendor risk management process. You would most likely engage all of the following groups EXCEPT:_________

a. Procurement
b. Human Resources
c. Legal
d. Vendor Management

Answers

Answer:

Human resources

Explanation:

As an information security officer, I need to establish a vendor risk management process. I will have to engage

Procurement - because that department is directly involved in purchasing and dealing with vendors.

Legal - as I am looking to implement a risk management process, a legal department will help out defining the policy and to avert any lawsuits or government systems

Vendor Management - Because that group is directly dealing with vendors for their registration and other processes.

Human resource is not engaged because we are not looking for new manpower for HR to hire / recruit which makes them irrelevant.

the part of the technical report should follow this sequence

Answers

Answer:

The title page.

The introduction.

The summary.

Experimental details.

Results and discussions.

The body.

Conclusion.

Explanation:

Hope this helps you

Brett owns investment land located in Tucson, AZ. He exchanges it for other investment land. In which of the following locations may the other investment land be located and enable Brett to qualify for like-kind exchange treatment?

a. Mexico City
b. Mexico Toronto
c. Canada Paris
d. France
e. Only A and B
f. None of the above

Answers

Answer:

F. None of The Above

Explanation:

Real property located in the United States exchanged for foreign real property (and  vice versa) does not qualify as like-kind property.

Sal’s Towing Company just purchased a new tow truck for $45,000. The company estimates a 180-month useful life with no salvage value. The annual depreciation expense is:

Answers

Answer:

3000

Explanation:

180 months is 15 years (180/12 months)

so 45000/15 years= 3000/year

The regular selling price is $22 per unit. Costs are $16 per unit, which consists of $8 direct labor per unit, $3 direct materials per unit, $2 variable overhead per unit, and $3 fixed overhead per unit. Sales are low because of a recession. A large retail chain offered to buy 1,000 units from you at a discounted price of $16. Assume that you have enough spare capacity to fulfill this special order. If you accept the special order in the short term, profit will: Group of answer choices decrease by $6,000 decrease by $3,000 increase by $6,000 increase by $3,000 remain the same

Answers

Answer:

decrease by $6,000

Explanation:

The computation of the profit in the case when the special order is accepted is shown below:

given that

Regular selling price = 22

Discounted selling price= 16

number of units to be sold =1000

Now

discount = 1000 ×($22 - $16)

= $6,000

Hence, profit decreases by $6000

Therefore the option first is correct

The same would be considered

Addison Corporation is considering the purchase of equipment that would increase sales revenues by $250,000 per year and cash operating expenses by $100,000 per year. The equipment would cost $400,000 and have a 5-year life with no salvage value. The simple rate of return on the investment is closest to ________. multiple choice

Answers

Answer:

17.5%

Explanation:

depreciation = 400,000 / 5 = 80,000

return = $250,000 - %100,000 - $80,000 = 70,000

70,000 / 250,000 =

You own a stock portfolio invested 35 percent in Stock Q, 25 percent in Stock R, 15 percent in Stock S, and 25 percent in Stock T. The betas for these four stocks are 1.34, 0.88, 0.57, and 1.02, respectively. What is the portfolio beta?

Answers

Answer:

1.03

Explanation:

Beta is used to measure systemic risk. The higher beta is, the higher the systemic risk and the higher the compensation demanded for by investors.

Systemic risk are risk that are inherent in the economy. They cannot be diversified away.

The portfolio's beta can be determined by adding together the weighted beta of each stock in the portfolio

weighed beta of a stock = percentage of the stock in the portfolio x beta of the stock

Stock Q = 0.35 x 1.34 = 0.469

Stock R = 0.25 X 0.88 = 0.22

Stock S = 0.15 x 0.57 = 0.0855

Stock T = 0.25 x 1.02 = 0.255

Portfolio beta = 0.469 + 0.22 + 0.0855 + 0.255 = 1.0295 = 1.03

Suppose an economy is producing gasoline. Which of the
following will be true?

a. The marginal benefit of the 100th gallon is bigger than the marginal
benefit of the 5th gallon

b. The marginal benefit of the 100th gallon is smaller than the marginal
benefit of the 5th gallon

c. The opportunity cost of producing the 100th gallon is smaller than the
opportunity cost of the 5th gallon

Answers

The answer depends on the specific context of the economy and how the production of gasoline is being allocated.

a. The marginal benefit of the 100th gallon is bigger than the marginal benefit of the 5th gallon is not always true. The marginal benefit of a good is the additional benefit that a consumer receives from consuming one more unit of the good. As such, the marginal benefit of gasoline can vary depending on a consumer's needs and preferences. For example, if a consumer is stranded on a highway with no gas, the marginal benefit of the 5th gallon may be much higher than the marginal benefit of the 100th gallon.

b. The marginal benefit of the 100th gallon is smaller than the marginal benefit of the 5th gallon is not always true. This is similar to the point I made above. The marginal benefit of a good can depend on a consumer's needs and preferences, so it is not possible to say that the marginal benefit of the 100th gallon will always be smaller than the marginal benefit of the 5th gallon without more information about the specific context.

c. The opportunity cost of producing the 100th gallon is smaller than the opportunity cost of the 5th gallon is also not always true. Opportunity cost is the cost of foregone opportunities, i.e., the next best alternative that must be given up in order to pursue a certain action. The opportunity cost of producing gasoline can depend on various factors such as the availability of resources, the cost of production, and the demand for other goods. So, its not possible to say that the opportunity cost of producing the 100th gallon is always smaller than the opportunity cost of the 5th gallon without more information about the specific context.

Carolina's Hats has the following sales, payroll, and property factors: North Carolina South Carolina Sales 75.03% 22.51% Payroll 68.62% 21.28% Property 78.45% 14.56% What is Carolina's Hats North and South Carolina apportionment factors if North Carolina uses an equally weighted three-factor formula and South Carolina uses a double-weighted sales factor formula

Answers

Answer:

North Carolina 74.03%

South Carolina 20.22%

Explanation:

Calculation to determine Carolina's Hats North and South Carolina apportionment factors if North Carolina uses an equally weighted three-factor formula and South Carolina uses a double-weighted sales factor formula

North Carolina=[(75.03 + 68.62 + 78.45)/3]

North Carolina=(222.1/3)

North Carolina 74.03 %

South Carolina = [(22.51 + 22.51 + 21.28 + 14.56)/4]

South Carolina = (80.86/4)

South Carolina= 20.22%

Therefore Carolina's Hats North and South Carolina apportionment factors will be:

North Carolina 74.03%

South Carolina 20.22%


What is the term for selling related products?

Answers

Answer:

cross-sell..........

Sheffield Corp. incurred the following costs for 60000 units: Variable costs $360000 Fixed costs 392000 Sheffield has received a special order from a foreign company for 3000 units. There is sufficient capacity to fill the order without jeopardizing regular sales. Filling the order will require spending an additional $4200 for shipping. If Sheffield wants to earn $6000 on the order, what should the unit price be

Answers

Answer:

See below

Explanation:

Given the information above, the break even point is where company cost covers the cost used in producing goods

= $360,000 + $392,000 = $752,000 total cost / 60,000 units = $12.53 cost per unit

3,000 units ordered × $12.53 cost per unit = $37,590 + $4,200 = $41,790 / 3,000 units = $13.93

Therefore, the unit price should be $13.93

On January 1, 2020, Korsak, Inc. established a stock appreciation rights plan for its executives. It entitled them to receive cash at any time during the next four years for the difference between the market price of its common stock and a pre-established price of $20 on 120,000 SARs. Current market prices of the stock are as follows: January 1, 2020 $35 per share December 31, 2020 38 per share December 31, 2021 30 per share December 31, 2022 33 per share Compensation expense relating to the plan is to be recorded over a four-year period beginning January 1, 2020. *75. What amount of compensation expense should Korsak recognize for the year ended December 31, 2020

Answers

Answer:

$570,000

Explanation:

Missing question: "On December 31, 2022,50,000 SARs are exercised by executives. What amount of compensation expense should Korsak recognize for the year ended December 31, 2020"

Amount of compensation expense = [(33-20)*120,000*3/4] - [(30-20)*120,000*2/4]

Amount of compensation expense = [13*120,000*3/4] - [10*120,000*2/4]

Amount of compensation expense = 1,170,000 - 600,000

Amount of compensation expense = $570,000

So. the amount of compensation expense that Korsak should recognize for the year ended December 31, 2020 is $570,000.

Media Relations are marketing activities that involves writing press releases and organizing news conferences for a sports organization

A) True
B) False

Answers

Answer:

Hello! Your answer is, A)True

Explanation:

Hope I helped! Ask me anything if you have any questions! Brainiest plz! Hope you make an 100% and have a wonderful day! -Amelia♥

Answer A) which is true

Two neighbors, Molly and Sandy, are separated by a white picket fence. Each neighbor has a garden that grows tomatoes and peppers. How could Molly and Sandy gain from trade? 1 point Sandy could trade tomatoes to Molly in exchange for peppers if Sandy was the more efficient grower of peppers. Sandy could trade peppers to Molly in exchange for tomatoes if Molly was the more efficient grower of peppers. Molly could trade peppers to Sandy in exchange for tomatoes if Molly was the more efficient grower of peppers. Molly could trade tomatoes to Sandy in exchange for peppers if Molly was the more efficient grower of peppers.

Answers

Answer:

The answer is "the third choice".

Explanation:

In this question, the picket fence use for separating the two neighbors, Molly and Sandy, which is growing neighbor has both a tomato or pepper garden. although Molly was a more powerful grower with peppers, she would sell them to Sandy in return with tomatoes, almost as Molly and Sandy profit through trade.

Materials used by the Instrument Division of Ziegler Inc. are currently purchased from outside suppliers at a cost of $1,350 per unit. However, the same materials are available from the Components Division. The Components Division has unused capacity and can produce the materials needed by the Instrument Division at a variable cost of $900 per unit. a. If a transfer price of $1,000 per unit is established and 75,000 units of materials are transferred, with no reduction in the Components Division's current sales, how much would Ziegler Inc.'s total operating income increase

Answers

Answer:

the increase in the total operating income is $33,750,000

Explanation:

The calculation of the increase in the total operating income is given below:

= Material units × (outside supplier unit - variable cost per unit)

=75,000 units × ($1,350 - $900)

= $33,750,000

Hence, the increase in the total operating income is $33,750,000

We simply applied the above formula so that the correct amount could come

And, the same is relevant

During its first year of operations a company recorded accrued expenses totaling $375,000 for book purposes. For tax purposes, $175,000 of the expenses are deductible during the first year of operations and $200,000 are deductible during the second year of operations. The enacted income tax rate was 21% during the first year of operations and 25% during the second year of operations. The income tax expense to be reported in the income statement for the first year of operations is: ________

Answers

Answer:

c. asset of $50,000

Explanation:

Note: The correct question is "The balance sheet at the end of the first year of operations will report a deferred tax: asset of $42,000, liability of $42,000, liability of $50,000, asset of $50,000"

Deferred tax assets = Future deductible amount * Tax rate of future year

Deferred tax assets = $200000* 25%

Deferred tax assets = $50,000

So, the balance sheet at the end of the first year of operations will report a deferred tax asset of $50,000.

In its income statement for the year ended June 30, 2009, The Clorox Company reported the following condensed data (dollars in millions).
Selling and administrative expenses $ 715 Research and development expense $ 114
Net sales 5,450 Income tax expense 276
Interest expense 161 Other expense 46
Advertising expense 499 Cost of goods sold 3,104
Assume a tax rate of 34%.
Assume the marketing department has presented a plan to increase advertising expenses by $340 million. It expects this plan to result in an increase in both net sales and cost of goods sold of 25%.
Prepare a multiple-step income statement. (Round answers to 0 decimal places, e.g. 125.)

Answers

Answer:

Clorox Company

multiple-step income statement.

Net sales                                                                       $5,450

Less Cost of goods sold                                             ($3,104)

Gross Profit                                                                   $2346

Less Operating Expenses :

Selling and administrative expenses          $ 715

Research and development expense          $ 114

Advertising expense                                    $499     ($1,328)

Operating Income                                                        $1018

Less Non Operating Expenses :

Income tax expense                                     $276

Interest expense                                            $161

Other expense                                                $46      ($483)

Net income                                                                   $535

Explanation:

The multiple-step income statement shows separately the income derived from primary activities (operating income) and secondary activities (net income)

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